Fashionable people descended upon Toronto recently for the World MasterCard Fashion Week that featured the upcoming spring and summer collections from a roster of Canadian Designers. Among the many fashion shows, one event caught my eye, the Mercedes-Benz Start Up Competition (MBSU). Disney Consumer Products, in partnership with the MBSU, hosted a Star Wars inspired design competition where six finalists were tasked with the creation of one head-to-toe look inspired by Star Wars. Masalamommas was there to celebrate the latest creative expression of Star Wars™ style and had the chance to get some close ups of the fashionable outfits.
As I entered the studio space at David Pecaut Square I was transported to a galaxy far, far away. Twinkly lights greeted me and Star Wars fans flocked to take a closer look at the six designs. Much to the chagrin of many, I have not actually watched any of the “Star Wars” movies and yet, I too have been touched by this cult classic. Since gracing the screens back in 1977, “Star Wars” has been a part of pop culture throughout the years and has interacted with the various generations. So it comes as no surprise that many fashion designers have been inspired by the movie’s characters and sets.
That evening as I walked around the “galaxy” bumping into Stormtroopers, I couldn’t help but evaluate which of the designs were my favourite. The only male model was wearing a unisex uniform designed by Calgary based Spencer Badu. The details and silhouette focused on post-gender lifestyles and we could easily see the Star Wars inspiration.
Quebec based Daniel Beaudet’s affordable luxury line was one I’d definitely wear to work. The Spring/Summer 2016 collection offers pieces that allow modern women to follow the trends pragmatically and realistically.
Toronto based sisters, Chloe and Parris Gordon’s Beaufille’s all white piece had a “retro futuristic” that gave a nod to George Lucas’ original “Star Wars” from 1977.
While this one isn’t my style, I definitely see the Star Wars influence in Toronto based Nikki Wirthensohn’s Narces design. The outfit resonates with strong and sensual women who have a multifaceted lifestyle.
Many swooned over Toronto based Laura Siegel’s ethically hand-crafted, easy-to-wear textured pieces. I love that they were designed in collaboration with artisans in Asia and Latin America.
The winners of the competition were José Manuel St-Jacques and Simon Bélanger of UNTTLD. Their piece reflected a journey to the edge of the world, where East meets West and yesterday meets tomorrow. UNTTLD merges cultures to create their own Urban Orientalism which earned them a prize of $15,000 to put towards their own collection which will be on display at the next World MasterCard Fashion Week in March 2016.
Star Wars fan or not, many will enjoy learning about the designers and getting a closer look at the six finalist’s designs at the Mercedes-Benz Start Up Competition.
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