Californian Creates an Indian-Inspired Online Boutique


By Anjum Choudhry Nayyar

As a Punjabi-Sikh, Indian American who spent majority of her life in the U.S, Anita Singh says she has always been drawn to Indian-inspired apparel and jewelry that celebrates touchstones of her Indian heritage. She launched as a site that sources the very best in fusion design from all over the world.

A fabulous new site with hot masalamomma-friendly clothing and accessories from such designers as Amrita Singh, Emerson Fry, Sir Alistair Rai and more, this site is a go-to for your Indo-chic closet favs.

“So much of my formal Indian clothing, although quite beautiful, sadly collects dust in the recesses of my closet since I have so few occasions to wear these lovely pieces. I’ve longed to find casual yet contemporary Indian-inspired clothing for everyday living. As a long-time Californian, I’ve slowly succumbed to the relaxed and easy going beach lifestyle, and the apparel and jewelry collections at Pondicherry are thus inspired by California’s urbane but casual culture. We offer elegant yet relaxed pieces for everyday living, featuring high quality materials, contemporary design, and Indian flair.”

She says the name Pondicherry, hold a special place in her heart. Anita was raised in a small, idyllic, college town on the Central Coast of California. When her parents first came to the U.S. in the 1960s, they were one of only a handful of Indian families.

“We spent the summers traveling back to India visiting our families during which time I had the unique opportunity to live in Chennai for one year while my father was on sabbatical. The memories of this visit, including the experiences of attending a tiny English-medium school in Chennai, significantly shaped my life and outlook as young Indian girl. During this time, I had a chance to visit Pondicherry, now called Puducherry, a city that embodies a distinct and beautiful fusion of French, British, and Indian cultures.”

After that year-long visit, she says she finished high school and college, all the while dreaming about when she might return to South India.

“After graduate school, I married a sweet, funny man, and today we enjoy life with our two dogs, one German Shepard and one Chihuahua, and a Maine Coon cat in sunny San Diego,” said Singh.  “After all these years, I still have vivid memories of my visits to Pondicherry. In creating this brand, I hope to share the essence of what I have always loved about this unique Indian city – the fusion of east and west, of ancient and modern, of complex and simple—through a unique and beautiful collection of apparel and jewelry.”


Through highly selective curation, Singh says the company has sought after and established meaningful relationships with emerging and well-known designers from around the world.


“We are particularly excited about the imminent release of our own line of luxury t-shirts for men, women, and children. We strive to create a pleasant and easy shopping experience with a crisp aesthetic that allows the beauty and detail of our Indian-inspired textiles, designs, and fashions to shine. We want our growing base of customers to have fun while they shop and purchase products that keep them connected to the vibrant Indian culture that so many of us love.”








For more information visit:

Twitter: @PondicherryLuxe




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