Three Global Landmark Moments for Indian Fashion in 2013

PRIYANKA-CHOPRA-GUESS

By Tanvi Rastogi @tanvi 

2013’s Landmark Moments in Fashion

Style Contributor

Style Contributor

India has been a land of diverse textiles and intricate traditional craftsmanship for centuries, originating from all over the country. Hence, it has been an inspiration for global brands for decades.

From Valentino’s India inspired Spring Couture Collection back in 2003 to Louis Vuitton’s Diwali Collection in 2010 and Chanel’s Indian-inspired Metier d’Art in 2012.

With the boom in social media and small cracks in cultural-glass-ceiling, the Indians too have been making a mark in the mainstream fashion scene.

While Aishwarya Rai and Frieda Pinto are the most familiar Indian names and faces globally, 2013 has added a few new names in the running:

 

1)   Priyanka Chopra became the new face of Guess

 

Image Source: Guess

Image Source: Guess

Priyanka Chopra bagged the endorsement deal with the iconic All-American brand – Guess shot by none other than Bryan Adams. She is the first Guess ambassador of Indian descent.

 

This is what the musician, actress and former Miss World had to say about this honor:

 

“Guess being such an iconic brand associated with such beautiful iconic women over the years, it’s amazing to be a part of that legacy.”

 

 

 

2) Sonam Kapoor gets featured in Business of Fashion

 

We can all agree that Sonam Kapoor single handedly has changed the face of Indian Fashion. She has become a regular at the Cannes Film Festival, bags the front row seat at the Paris Fashion week and is the brand ambassador of L’Oreal. While the top designers might not know who-is-who in India fashion industry but they would definitely recognize the name: Sonam Kapoor.

 

Image source: BusinessofFashion.com

Image source: BusinessofFashion.com

In 2013, she has added a feather to her cap. Business Of Fashion (BoF) featured her as one of the top 500 influential people in the fashion industry.

 

 

3) Tarun Tahiliani’s Cannes Tour

 

The amFAR benefit is one of the most sought after events during the Cannes Film Festival. 2013 marks the 20th anniversary of the event and was celebrated as The Ultimate Gold Collection Fashion Show.

 

 

 

Tarun Tahiliani was the first and only Indian couturier to be a part of this international display among the legendary design houses like Roberto Cavalli, Burberry, Alexander McQueen, Pucci and Giorgio Armani to name a few. Tahiliani presented the sari in the form of the iconic permanently pleated sari.

 

Image Source

Image Source: festivalcannes.com

 

 

 

 


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