By Nisha Vedi Pawar @lovelaughmirch and online at lovelaughmirch.com
NYC Reporter, Masalamommas
Indian trends can be seen everywhere in the fashion industry these days. Indian inspired makeup, shoes, and linens are all the latest rage. So when I had the opportunity to sit down with New York co-founder Meghana Rao of Aniika.com– I was intrigued!
Brand - Coppy Cat
About a year ago, Meghana left the corporate world to focus her attention on Aniika.com and what it could offer to its shoppers. After establishing a hub with her co-founder in Bangalore, India she sourced up and coming designers and artists. Once products were selected, she came back to the states and tested the market place by selling the products in New York City Markets/Fairs to gauge what goods were in demand and continued to grow from there.
Brand - Punarnawa crafts
Aniika.com is a curated online bazaar that enables shoppers buy jewelry, home decor items, and accessories all created by emerging designers and artists with an Indian connection.
“We have created a niche against other online Indian stores by presenting the next generation of designers, who get the opportunity to showcase their limited-edition contemporary Indian creations. These designers are the future of India’s design industry” said Meghana Rao.
Brand - Divya Chugh Jewellery
“I come from a long line of artists. Big Indian designers and artists are everywhere and easily accessible, but what about the designer just starting out? I saw there was nothing for new designers and artists, no platform for them to share and sell their work. I wanted to create a place where their work could be showcased and discovered outside of India.
“Designers and Artists submit their interest to sell with us. We review their products for quality and pricing. We are very selective about products and think about what will appeal to buyers as we hand select each seller. Before a seller goes live on the site we ensure their inventory is in stock with us. We believe in quality over quantity.”
“There is no member fee to buy from Aniika.com. Members buy directly from the website and products are shipped directly from us. We have all products in stock so this way we are able to guarantee shipping and processing timing. Additionally, all products go through strict quality control, so sellers can rest assure that they are receiving high quality merchandise.”
Brand - Rang Accessories
What can we expect to see on Aniika?
“We carry fashion forward items such as jewelry dipped in silver, hand crafted clutches, jute cushion covers, silk scarves, and more. Our aim is to provide unique Indian inspired trends and products to the doorsteps of those that can’t take the trip to India.”
As our interview concluded I couldn’t help but notice Meghana’s gorgeous wallet which she proudly noted was from the website. You can experience the entire Aniika collection at www.aniika.com
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