There are so many individuals and businesses that struggle with how to build a brand and community online, so I wrote Power Friending as a practical guide to help navigate the ever-changing web world.
2) Your personality comes through in the book, which is fantastic. Was that deliberate?
My writing style is fairly casual, so I wanted to reflect that in my book. The last thing I wanted to do was to intimidate anyone, so I kept the tone very conversational.
3) According to recent statistics, 82 million moms across the U.S. some with small businesses are now accessing the world of social media. 26 million of those are mommy bloggers, all with loyal followers who can change the trajectory of a brain. How can Power Friending help these women and did you have them in mind when you wrote the book?
I wrote Power Friending within the first six months of having my son. The entire time I was working on the book I was thinking about how mothers now have the ability to stay at home with their kids and manage a business at the same time.
4) What are some of the tips you offer in the book that might help moms looking for a voice in social media?
For mommy bloggers, the social media world is must-have marketing vehicle. Not only can you use various social networks to reach out to sell products or services, we can’t forget how Twitter and Facebook can also help to build your voice. Finally, one of the best things about social media is the ability for moms to reach out to other moms, making it easy to grow an extended family of sorts.
5) There are a lot of misconceptions about social media as well. What are some of the mistakes business women/moms make when venturing out into social media? How can the book help these women from making these mistakes?
The most important thing about social media marketing for moms is to be consistent. While sometimes it’s difficult to maintain various social networks, it’s important to maintain a regular voice in the community. My book talks a lot about some easy ways to manage multiple accounts.
6) What kind of experiences did you have in social media that you have learned from and is any of that reflected in the book?
The most important thing I’ve learned from working and living in the social media world is that you can’t feed the trolls. There will always be people who are critical of what you do and say, so it’s key to be able to separate the individuals who have a valid point with those who simply want to be heard.
8) As far as twitter/facebook/linkedin go, how can moms with small businesses use these to their benefit?
Once you set up a profile on the top social media sites, try to find other people in your community who are currently using these services. These can include businesses that are in the same circle, so you’re able to leverage the communities those people have already built.
9) Can you comment on where social media thrives the most in the world? Do you have any info on its prescence in South Asia?
Social media is increasingly prevalent in many parts of our wired world. What I’ve noticed the most about this new way of communicating in areas such as South Asia is that mobile devices are routinely becoming the way users get information and connect with friends.
10) Now that you’re a mother, what will you teach your son about social media?
I want my son to understand it’s critical to protect your privacy on social media sites, but you can still use them in a smart way to learn, explore, and most importantly, connect.
©masalamommas and masalamommas.com, 2016-2017. Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Links may be used, provided that full and clear credit is given to masalamommas.com and Masalamommas online magazine with appropriate and specific direction to the original content.