Masalamommas Launches A Virtual Bookclub



bigstock-Study-Hard-2787919We at are big supporters of South Asian literature and authors and when we can come together to help raise awareness about the amazing writers and authors we have in South Asian community, it’s a win-win.

As you may know we’ve had a few ‘live-event’ bookclubs for moms over the last three years.

This month, due to feedback from our readers and our community, we are launching a virtual Masalamommas bookclub with our first partner Indireads!

Many of our moms are around the world and haven’t always been able to attend our in-person bookclubs but love reading and love having a community like this one to share their conversations about books.

In each of our #mmreads chats we will have a ‘twitterview’ (interview on twitter) with the author and open the conversation up to the themes touched on in the books, with a look at the bigger themes in the South Asian community. This could include marriage, gender, relationships and parenting.

And we’ll also give you the chance to win  great book prizes and discounts for all of those who take part!

Indireads is trying to define South Asian romance, and to present it without a formula, encompassing all that makes romance in the subcontinent different from anyplace else in the world.


Indireads was started with the aim to revolutionizing the popular fiction genre in South Asia.  The publisher showcases vibrant narratives that describe the lives, constraints, hopes and aspirations of modern South Asian men and women. 

Founder, Naheed Hassan says Indireads takes great pride in its role as a channel for South Asian writers to engage readers at home and abroad.


The books are written and customized for delivery in electronic format & can be bought directly from the Indireads website, and also from a number of online retail partners. You can learn more about Indireads here.


dwmfreetoday11-12This month we kick off our first virtual bookclub with Indireads book, ‘Done with Men’ by Shuchi Singh Kalra! The book is availabe for FREE download on Feb 11 and 12th for all masalamommas. ‘Done with Men’ is  currently #3 on in the romantic comedy ebooks and in the top 100 kindle books overall. We’ll be talking to Shuchi on Feb 26 at 9pm EST for our first #mmreads bookclub!


‘Done with Men’ is a  light read, a bright and breezy romantic comedy.


Travel journo, Kairavi Krishna has sworn off men after a series of disasterous relationships  and she is all too tempted to walk out on the prospect of ever finding love. Accompanied by her best friend and flat-mate Baani, she sets off for Goa, hoping to get away from her miserable love life and vowing to stay clear of the male species. But Goa has a different journey in store for her. DWMquotes01

Shuchi Kalra is a witty and observant author who is a well established blogger and editor.  She has a great voice for women’s fiction with her dry humour and witty writing style. Watch her book video trailer below:

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Join us for our very first virtual bookclub with Shuchi!

 For our #mmreads chat on February 25th at 9pm EST, follow Shuchi on twitter at: @shuchikalra and the hashtag #mmreads!


Are you a South Asian author? Publisher? We’d love to include you in our next #mmreads twitterview/book chat! Send in your pitch to:








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