Fulfilling CRAVEings and Supporting Women Entrepreneurs

By  Yashy Murphy @yashyanthi & online at babyandlife.com

Toronto Events Reporter

CRAVE Toronto held their first HOLIDAY CRAVE-ings party at Rent frock Repeat recently and many ladies (and a few men) gathered to support local female entrepreneurs whilst ticking off a few things from their holiday shopping list (all with festive tunes in the background of course!). We sipped on wine, warmed our bellies with some soup from the Sultant’s Tent and perused the wares on offer, many of them handmade. Jewellery and fashion were the main themes, but I found some quirky and fun features as well!

CRAVE connects savvy female business owners and helps them discover innovative ways to boost their business through CRAVE’s on-line network and in- person events. That’s exactly what I saw happening at the HOLIDAY CRAVEings party!  Stalls were manned by eager, enthusiastic and passionate women looking to engage with guests (and not just push their wares!). While I’m not one to fly solo, especially on a shopping spree, I did it! And you know what? I’m glad I went alone, because it gave me the chance to chat with some inspiring women who have taken that jump to do their own ‘thang’! It felt awesome being in their company for a couple hours, discovering new trends and widening my own network.

Highlights from the evening include meeting the following lovely ladies:

Chernell ( Vitality Fitness and Massage ), a registered massage therapist, personal trainer and nutrition coach who comes to your home to ensure that you get that relaxing massage after a hard day’s work, squeeze in a kick boxing session or go through a solid diet plan with you. Just chatting with her and her ever so adorable mom relaxed me! While I love hitting up a fab spa, I rarely have time to do that as much as I like, so sneaking in a weekday massage while the little one sleeps, sounds pretty divine to me! Oh and she does parties…cocktails, nibbles and a massage on the side? Well, why not! Perfect girls’ night in!

Mildred (Mildred&Doris), a cutesy bubbly mom who started her online gift studio once she realized that it was difficult to find the perfect little gift online, for you know… when your girlfriend’s latest tool beau dumps her for a football date, or when your childhood neighbour need a smile for no reason. Mildred will personally wrap, draft the card and post it on your behalf. All with love. All cheap and cheerful, cause her items are under $50! SCORE! Holiday shopping couldn’t get any easier!

My (Maelle Vintage Dresses), a charming designer (and mom to a toddler!) who handcrafts dresses using vintage details and handpicked fabrics. She had some fabulous items, that even I who runs away from anything associated with ‘vintage’ , couldn’t help ogling. Apparently her studio and basement is stuffed to brim with fabrics she’s sourced, she has a problem clearly! A good one at that too…she comes up with some lovely designs and ensures that all her heirloom fabrics are properly cared for. If you’re wondering, Maelle is inspired by the grandmothers and women in My’s family (who’s names spell out Maelle). Psst .. use the code CRAVE25 to get 25% off her online shop until April 30th 2013!

Laura (Moris Design), a dabbler in many things, including Feng Shui and face reading. Odd? Yes. Fun? TOTALLY! She was the most fun and thought provoking (as can be expected). If she looks familiar you’ve been watching Steven and Chris too much! (She’s their consultant on the show).  The face reading definitely had me intrigued but we didn’t have time for a full session (apparently you gather your girlfriends and suss out your dominant features and then address those facial elements that are holding you back from certain things, be in wealth, love, harmony e.t.c). If you’re looking to add something or remove something from your life, Laura and Feng Shui might be able to help you out!

Oh and for those not in the know-how, the venue was ultra chic. How could it not be, being home to the fabulous Rent frock Repeat! You no longer have to break the bank to attend the many functions in your life (being an event junkie, my bank account feels the pain!) because these lovely ladies have many a dress to satisfy every look you would want to achieve! Razzle and dazzle your way through the holiday season by popping by their showroom or perusing online (yes they ship it to you)! You won’t regret it!

I had an inspiring evening chatting with the lovely CRAVE women and I urge you to check them out. Perhaps you know of someone who might like to belong to their network!


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