Karva Chauth App

By Anjum Choudhry Nayyar

Photo credit: Tanishq

Photo credit: Tanishq

Karva Chauth  holds special meaning for many Hindu women, who reflect on the safety and longevity of their husbands. It’s an  annual one-day festival celebrated by Hindu women in North India, the Indian state of Gujarat and parts of Pakistan.  The festival falls on the fourth day after the full moon, in the Hindu lunisolar calendar month of Kartik.

Many women who are newly engaged also observe the fast for their  fiances. Traditionally, the fasting took place from dawn to dusk,  while watching the rising moon through a Seive (Chalni).

But if you’re like most women, a simple cloudy nite or a storm and there goes the moon search!  And what if you live far away from parents or family? There may not be anyone to walk you through the karva chauth rituals. Well, now there’s an app to organize your karva chauth too!

Photo Credit: Tanishq

Tanishq (of Indian jeweller fame) has launched an app that puts all your karva chauth needs in the palm of your hand. You can get an alarm for moonrise, search for the moonrise based on your location, let the phone become a sieve (chalni) to view the moon,  and you can even get gift hints for your husband such as  gold and diamond jewellery by Tanishq!

Download this app here: www.facebook.com/Tanishq/app_284046605048382

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